About the Blog
MarketEng is a platform where marketing professionals can learn how marketing intersects with technology. This blog presents articles five days a week under five different themes.
Monday Technology Series brings to you the latest Technologies used in the Marketing domain.
All you need to know about the Big Data and it’s usage in the world of Marketing is right here in the Tuesday Big Data Series.
Every Wednesday, dive into the world of Marketing under the Wednesday Marketing Series.
Every Thursday, we bring to you the articles from the world of Project Management under the Thursday Management Series.
Brush up your knowledge with the Friday Term of the Week series presented every Friday.
About the Authors
Srikanth Bangalore is a Senior Manager in Marketing at Yahoo!, with over ten years experience in Marketing, Ad systems and web technologies. His team empowers data-driven marketing at Yahoo! by integrating Big Data with Marketing Automation. He has also worked on Hadoop based projects which include recommendation engine, identity mapping across channels, CRM audience selection tool and calculating marketing campaign performance.
Garshita Gupta is a Big Data and a Marketing Enthusiast with over seven years of experience in core technologies like Java, Big Data and Marketing. She has worked on Email Marketing Platform for Yahoo! by integrating Big Data with Marketing Automation. Her work comprises of Hadoop based marketing projects which include user targeting, customer acquisition and retention, user engagement and analytics and generating performance reports.
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