Insanity is doing the same thing over and over again and expecting a different result – Albert Einstein, Benjamin Franklin, Mark Twain or Rita Mae Have you ever wondered “why is every marketing campaign in my company executed like it is the first time we are doing this?” “Why are we not learning from the… Continue reading How to unlock insights using data from past marketing campaigns
In lay man terms, a Landing Page can be any page on the web where a visitor can arrive on, but with a purpose. Now, we know that, a website is built of multiple pages. But a Landing Page serves a very important and a distinct purpose. Its goal is to capture visitors information or… Continue reading What is a Landing Page?
LUMAscape organizes companies into various sectors and maintains landscapes, one of them which is the Marketing Technology landscape. We have tried to present a clickable ( or searchable) form of this display. Some of these companies have been acquired and they have been redirected to the current company that has acquired it. Sales & Marketing EMAIL OPTIMIZATION… Continue reading Clickable display of Marketing Technology LUMAscape
Lead Generation is the process of attracting customers and prospects into leads. So, what is a Lead? A Lead is a person who shows some interest in the company’s product or service in some way or the other. Let’s say someone filled a survey or enquired about a product on a website. This person becomes… Continue reading What is Lead Generation?
A Purchase Funnel is a consumer focussed marketing model which illustrates customer journey towards the purchase of a product or a service. It is also referred to as Marketing Funnel, Sales Funnel or Customer Funnel. The theoretical model for this concept was developed by E. St. Elmo Lewis in 1898. His model depicts four stages… Continue reading What is a Purchase Funnel?
Funnel Analysis involves using a series of events that lead towards a defined goal. This goal could be anything – Finding answer to a specific problem User engagement Sales Number of conversions Number of visitors, etc. This term originated from the name of a tool called the Funnel, which is used in the kitchen or in mechanics, which… Continue reading What is Funnel Analysis?
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