Thursday Management Series

An introduction to Extreme Programming

Extreme Programming or XP as it is widely known is a software development methodology, with the goal to improve software quality and responsiveness to changing customer requirements. It has the following goals – Have shorter development cycles and frequent releases. Produce higher quality software more productively. Have checkpoints to accommodate new or changing customer requirements. Extreme… Continue reading An introduction to Extreme Programming

Wednesday Marketing Series

INFOGRAPHIC – Do’s and Don’ts of Direct Email Marketing

To know more, read the complete post here.

Tuesday Big Data Series

An introduction to MongoDB

MongoDB is one of the leading NoSQL database. It’s a new generation of database. In the past, web applications have used relational databases to store data. But, with growing data, scalability and availability of data are some of the main concerns of any web application (or an organization). MongoDB was designed with web applications in mind.… Continue reading An introduction to MongoDB

Monday Technology Series

SQL vs. NoSQL Simplified

Definition SQL Databases – These are relational databases. NoSQL Databases – These are non-relational or distributed databases. Data Storage Types SQL Databases – Single way to store data. NoSQL Databases – Multiple ways to store data – key-value stores, document stores, wide-column stores, graph stores. Data storage models SQL Databases – Data is stored in a table where… Continue reading SQL vs. NoSQL Simplified

Friday "Term of the week" Series

Term of the Week : Real-Time Bidding (RTB)

Real-time Bidding (RTB) refers to the buying and selling of online ad impressions through real-time programmatic auctions. Real-time bidding has buyers who bid on an impression ad. If they win the bid, the buyer’s ad is instantly displayed on the publisher’s site. Ad Exchanges, DSPs, SSPs and Real-time bidding work together to ensure that an… Continue reading Term of the Week : Real-Time Bidding (RTB)

Thursday Management Series

7 tips to effective brainstorming sessions

Image Source Brainstorming sessions can either yield to a positive outcome or can result in a complete disaster. What you get out of it completely depends on how you conduct it. Here are a few tips that will help you to conduct an effective and a productive brainstorming session – Assign and choose a right Moderator –… Continue reading 7 tips to effective brainstorming sessions

Wednesday Marketing Series

What is Supply-Side Platform (SSP)?

Supply-Side Platform (SSP) is a platform that helps publishers (website owners or app owners) sell ad impressions using real-time bidding. With the help of an SSP, publishers can open up their advertising inventory for bidding to buyers on different ad exchanges or ad networks and demand-side platforms (DSPs).A supply-side platform interfaces on the publisher side to… Continue reading What is Supply-Side Platform (SSP)?