Monday Technology Series

INFOGRAPHIC – SQL vs. NoSQL Simplified

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Monday Technology Series

What is Double opt-in process?

Double opt-in is a process which requires email recipients confirm that they want to receive further email communication. When a double opt-in process is enabled or setup, it will send out a follow-up email after a user subscribes to a service or a subscription. In the follow-up email, it is required that the recipient confirms his… Continue reading What is Double opt-in process?

Monday Technology Series

INFOGRAPHIC – 7 reasons why your email may have bounced

To know more, read the complete post here.

Monday Technology Series

INFOGRAPHIC – Characteristics of a good call-to-action (CTA)

To know more, read the complete post here.

Monday Technology Series

SQL vs. NoSQL Simplified

Definition SQL Databases – These are relational databases. NoSQL Databases – These are non-relational or distributed databases. Data Storage Types SQL Databases – Single way to store data. NoSQL Databases – Multiple ways to store data – key-value stores, document stores, wide-column stores, graph stores. Data storage models SQL Databases – Data is stored in a table where… Continue reading SQL vs. NoSQL Simplified

Monday Technology Series

What is Real-Time Bidding (RTB)?

Real-time Bidding (RTB) refers to the buying and selling of online ad impressions through real-time programmatic auctions. Real-time bidding has buyers who bid on an impression ad. If they win the bid, the buyer’s ad is instantly displayed on the publisher’s site. Suppose, you browse a product, say a bag or maybe a flight ticket and do… Continue reading What is Real-Time Bidding (RTB)?

Monday Technology Series

What is Data Management Platform (DMP)?

Data Management Platform (DMP) is a centralized data management platform that – Stores audience and campaign first-party and third-party data Organizes data based on mutilple segments Accurately creates campaign to target audience across ad networks and exchanges Measures campaign performance Using a DMP platform, a marketer or an agency can manage all their advertising activities… Continue reading What is Data Management Platform (DMP)?