INFOGRAPHIC – SQL vs. NoSQL Simplified
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Category: Monday Technology Series
Monday Technology Series brings to you the latest Technologies used in the Marketing domain.
What is Double opt-in process?
Double opt-in is a process which requires email recipients confirm that they want to receive further email communication. When a double opt-in process is enabled or setup, it will send out a follow-up email after a user subscribes to a service or a subscription. In the follow-up email, it is required that the recipient confirms his… Continue reading What is Double opt-in process?
INFOGRAPHIC – 7 reasons why your email may have bounced
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INFOGRAPHIC – Characteristics of a good call-to-action (CTA)
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SQL vs. NoSQL Simplified
Definition SQL Databases – These are relational databases. NoSQL Databases – These are non-relational or distributed databases. Data Storage Types SQL Databases – Single way to store data. NoSQL Databases – Multiple ways to store data – key-value stores, document stores, wide-column stores, graph stores. Data storage models SQL Databases – Data is stored in a table where… Continue reading SQL vs. NoSQL Simplified
What is Real-Time Bidding (RTB)?
Real-time Bidding (RTB) refers to the buying and selling of online ad impressions through real-time programmatic auctions. Real-time bidding has buyers who bid on an impression ad. If they win the bid, the buyer’s ad is instantly displayed on the publisher’s site. Suppose, you browse a product, say a bag or maybe a flight ticket and do… Continue reading What is Real-Time Bidding (RTB)?
What is Data Management Platform (DMP)?
Data Management Platform (DMP) is a centralized data management platform that – Stores audience and campaign first-party and third-party data Organizes data based on mutilple segments Accurately creates campaign to target audience across ad networks and exchanges Measures campaign performance Using a DMP platform, a marketer or an agency can manage all their advertising activities… Continue reading What is Data Management Platform (DMP)?
Understanding YARN and it’s components
Apache Hadoop YARN (Yet Another Resource Negotiator) is a cluster management technology. It decouples MapReduce’s resource management and scheduling capabilities from the data processing component, enabling Hadoop to support more varied processing approaches and a broader array of applications. YARN, (or sometimes called as MR2), is an extended and an improved version of MR1. It was… Continue reading Understanding YARN and it’s components
What is Apache Sqoop?
Apache Sqoop is a tool designed for transferring bulk data between Apache Hadoop and relational databases. It supports incremental loads of a single table or a free form SQL query as well as saved jobs which can be run multiple times to import updates made to a database since the last import. Imports can also be… Continue reading What is Apache Sqoop?
What is Apache Tez?
The Apache Tez project is an extensible framework built on top of Apache Hadoop YARN. It is used to process data, that earlier took multiple MR jobs, now in a single Tez job which uses Directed Acyclic Graph (DAG) for data processing. It is used for building high performance batch and interactive data processing applications. It drastically improves… Continue reading What is Apache Tez?
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