Daily Yahoo – The Scale It Up Phase
Fluttering of a butterfly can cause a tornado. The Daily Yahoo Newsletter experiment was the proverbial fluttering of butterfly that caused a tornado for Yahoo CRM Marketing team. Yahoo used to outsource the CRM operations to Cheetahmail. The deal was – one dollar got you 100 emails. Or 1000 emails. Or 10,000 emails. I forget… Continue reading Daily Yahoo – The Scale It Up Phase