Introduction To Marketing Technology Course

Daily Yahoo – The Beginning

If the mountain will not come to Muhammad, then Muhammad must go to the mountain – Francis Bacon Friend 1: Are you seeing Yahoo homepage? Friend 2: Yes. Friend 1: Do you see what I see? Friend 2: No! It turns out that everyone sees different articles on Yahoo homepage. It is personalized heavily. What Yahoo does is, it sifts through… Continue reading Daily Yahoo – The Beginning

Introduction To Marketing Technology Course

The Ad Game

Today, we are going to play a game to understand the motivations of different participants in advertising. To serve an ad, we need the actual webpage where the Ad will be shown. We need an agent to describe this space and submit a request for the ad. This agent is called “Publisher”. To server an… Continue reading The Ad Game

Introduction To Marketing Technology Course

Piggyback and Container Tags

Beacons? Pixels? Tags? What difference does a word make? As it turns out, quite a lot! So, in what follows, I will highlight those key words, so that we pay attention to them! I was new to the domain of adding conversion pixels to web pages. I was asked to find the mismatch between traffic numbers… Continue reading Piggyback and Container Tags

Introduction To Marketing Technology Course

Conversion Pixels For Web – Educating Product Managers And Engineers

Be Careful What You Wish For – Goethe I had an ambition – I wanted to understand the entire source code of Yahoo! I mean, I was your garden variety senior software engineer working on one tiny aspect of Yahoo, yet, I had the grand ambition to understand how all of it worked. Those were… Continue reading Conversion Pixels For Web – Educating Product Managers And Engineers