Friday "Term of the week" Series

Term of the week – Apache Storm

Apache Storm is a system for processing streaming data in real time. Built on top of YARN, it is powerful for real-time analytics, machine learning and continuous monitoring operations. Some of the important characteristics of Apache Storm are – It is a distributed real-time computation system for processing large volumes of high-velocity data. It is… Continue reading Term of the week – Apache Storm

Thursday Management Series

INFOGRAPHIC – 10 ways to motivate your team

Read the complete post here.

Wednesday Marketing Series

What is Lead Generation?

Lead Generation is the process of attracting customers and prospects into leads. So, what is a Lead? A Lead is a person who shows some interest in the company’s product or service in some way or the other. Let’s say someone filled a survey or enquired about a product on a website. This person becomes… Continue reading What is Lead Generation?

Tuesday Big Data Series

INFOGRAPHIC – HDFS and it’s features that make it so awesome!

Read more here.

Monday Technology Series

INFOGRAPHIC – SQL vs. NoSQL Simplified

Read more here.

Friday "Term of the week" Series

Term of the Week – Purchase Funnel or Marketing Funnel

A Purchase Funnel is a consumer focussed marketing model which illustrates customer journey towards the purchase of a product or a service. It is also referred to as Marketing Funnel, Sales Funnel or Customer Funnel. As per the concept developed by¬†E. St. Elmo Lewis in 1898, it has four stages – Awareness – Customer awareness¬†about… Continue reading Term of the Week – Purchase Funnel or Marketing Funnel

Thursday Management Series

INFOGRAPHIC – 7 things that kill employee motivation

Read the complete post here.