Which one of them is your favorite – Hive or Pig? What do you prefer to work with? People often confuse as to when to use Hive and when to use Pig. And, while in most of the cases, either of it can be used, the question that arises is why both of them exist in… Continue reading Hive or Pig?
Apache Hive is a data warehouse infrastructure built on top of Hadoop which allows querying and managing large datasets residing in distributed storage. It provides an SQL-like language called as HiveQL with schema on read and transparently converts queries to map reduce, tez or spark jobs. All these execution engines run on Hadoop YARN. The HiveQL language also… Continue reading What is Apache Hive?
Image Source HDFS or the Hadoop Distributed File System, is a Java-based filesystem for storing large volumes of data in the Hadoop framework. It solves the problem of storing and managing enormous amounts of data with it’s high scalability, fault-tolerance, high availability and cost efficiency that make it so popular. Related Posts: HDFS and it’s features that make… Continue reading Term of the Week : HDFS
Emails are an important way to exchange messages, especially, in the professional scenario. An incorrect tone or irrelevant message can lead to a wrong message being conveyed to the recipient. There are times when the email is being skipped or ignored by the recipient because the message was not conveyed effectively. Hence, here are a… Continue reading 6 Tips to write an effective email
What is List Segmentation? List Segmentation is the process of dividing the list of users into sub groups based on certain parameters. It basically involves creating smaller lists from larger lists after applying some criteria. And, this can be done in many ways. As an example, I have created four segments in the picture above – People… Continue reading What is List Segmentation and why do we need it?
Pig has a simple yet rich data model which consists the following four types: Atom An atom consists of a single atomic value which can be a string or a number. Examples – ‘tom’ or 2 Tuple A tuple is a sequence of fields each of which can be of any datatype. Examples – (‘tom’, ‘california’) or… Continue reading Understanding Pig Data Model
Pig is an open source scripting platform by Apache used for analyzing and processing large data sets. It allows users to write complex map reduce problems using a simple scripting language called Pig Latin. Pig translates the Pig Latin script into MapReduce so that it can be executed within YARN for access to a single dataset stored… Continue reading Apache Pig and it’s awesome features!
Image Source An email is said to have bounced when it fails to reach the recipient’s mailbox and is left undelivered. It is quite common and can happen because of a number of reasons. Based on these reasons they can be divided into two categories Hard Bounce and Soft Bounce. In the world of email marketing, not all emails… Continue reading Term of the Week : Bounce
Whether one admits or not, everyone dreads the situation of giving or receiving a negative feedback. While being on the receiving end is sometimes painful and heart-breaking, giving one is no less. If you have been in a managerial role for quite some time now, or if this is your first time, take a deep… Continue reading The art of giving a negative feedback
An email marketing platform is a cost effective way to launch an acquisition and retention campaign. In the previous posts, we have seen how email marketing is advantageous and the reasons why it is still so popular today. If you have decided to go ahead and build an email marketing platform, you would need an… Continue reading 11 things to keep in mind before choosing an Email Service Provider
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