Wednesday Marketing Series

What is Supply-Side Platform (SSP)?

Supply-Side Platform (SSP) is a platform that helps publishers (website owners or app owners) sell ad impressions using┬áreal-time bidding. With the help of an SSP, publishers can open up their advertising inventory for bidding to buyers on different ad exchanges or ad networks and demand-side platforms (DSPs).A supply-side platform interfaces on the publisher side to… Continue reading What is Supply-Side Platform (SSP)?