Friday "Term of the week" Series

Term of the Week : Bounce

Image Source An email is said to have bounced when it fails to reach the recipient’s mailbox and is left undelivered. It is quite common and can happen because of a number of reasons. Based on these reasons they can be divided into two categories Hard Bounce and Soft Bounce. In the world of email marketing, not all emails… Continue reading Term of the Week : Bounce

Monday Technology Series

Hard Bounce Vs. Soft Bounce

In the world of Email Marketing, not all emails make it to the recipient’s mail box. While some reach, few of them fail to make room for themselves. And, it is extremely important that you keep track of the emails that have not been delivered successfully. An email is said to be bounced when it is rejected… Continue reading Hard Bounce Vs. Soft Bounce