Tag: marketing

Thursday Management Series

The Role of a Product Owner in a Scrum

Garshita GuptaLeave a comment

In the last article for the Thursday Management Series, we discussed what Scrum is all about and we also discussed in brief the three roles that are a part of a Scrum – Product Owner Development Team Scrum Master Development Team, I guess, is self-explanatory and does not need any further explanation. This article will focus on… Continue reading The Role of a Product Owner in a Scrum

Monday Technology Series

What a marketer needs to know about cookies?

Garshita GuptaLeave a comment

Suppose you own a website or are a part of the marketing team for an e-commerce platform. As a marketer, what will you be interested in? Your interest may lie in any or all of the following – Total no. of page visits Unique visitors on the page Total no. of clicks Total no. of purchases or… Continue reading What a marketer needs to know about cookies?