Introduction To Marketing Technology Course

Piggyback and Container Tags

Beacons? Pixels? Tags? What difference does a word make? As it turns out, quite a lot! So, in what follows, I will highlight those key words, so that we pay attention to them! I was new to the domain of adding conversion pixels to web pages. I was asked to find the mismatch between traffic numbers… Continue reading Piggyback and Container Tags

Introduction To Marketing Technology Course

Conversion Pixels For Web – Educating Product Managers And Engineers

Be Careful What You Wish For – Goethe I had an ambition – I wanted to understand the entire source code of Yahoo! I mean, I was your garden variety senior software engineer working on one tiny aspect of Yahoo, yet, I had the grand ambition to understand how all of it worked. Those were… Continue reading Conversion Pixels For Web – Educating Product Managers And Engineers