Introduction To Marketing Technology Course

How Daily Yahoo Newsletter Makes Money

The journey of a thousand miles begins with a single step – Lao Tzu. Let me start this post with something totally unrelated – the making of atomic bomb. As you all know, it needs Uranium. Uranium comes in two flavors – the abundant 238 flavor and the rare 235 flavor. If you start with… Continue reading How Daily Yahoo Newsletter Makes Money

Introduction To Marketing Technology Course

Daily Yahoo – The Scale It Up Phase

Fluttering of a butterfly can cause a tornado. The Daily Yahoo Newsletter experiment was the proverbial fluttering of butterfly that caused a tornado for Yahoo CRM Marketing team. Yahoo used to outsource the CRM operations to Cheetahmail. The deal was – one dollar got you 100 emails. Or 1000 emails. Or 10,000 emails. I forget… Continue reading Daily Yahoo – The Scale It Up Phase

Introduction To Marketing Technology Course

Daily Yahoo – The Beginning

If the mountain will not come to Muhammad, then Muhammad must go to the mountain – Francis Bacon Friend 1: Are you seeing Yahoo homepage? Friend 2: Yes. Friend 1: Do you see what I see? Friend 2: No! It turns out that everyone sees different articles on Yahoo homepage. It is personalized heavily. What Yahoo does is, it sifts through… Continue reading Daily Yahoo – The Beginning

Introduction To Marketing Technology Course

The Ad Game

Today, we are going to play a game to understand the motivations of different participants in advertising. To serve an ad, we need the actual webpage where the Ad will be shown. We need an agent to describe this space and submit a request for the ad. This agent is called “Publisher”. To server an… Continue reading The Ad Game

Introduction To Marketing Technology Course

Piggyback and Container Tags

Beacons? Pixels? Tags? What difference does a word make? As it turns out, quite a lot! So, in what follows, I will highlight those key words, so that we pay attention to them! I was new to the domain of adding conversion pixels to web pages. I was asked to find the mismatch between traffic numbers… Continue reading Piggyback and Container Tags

Introduction To Marketing Technology Course

Conversion Pixels For Web – Educating Product Managers And Engineers

Be Careful What You Wish For – Goethe I had an ambition – I wanted to understand the entire source code of Yahoo! I mean, I was your garden variety senior software engineer working on one tiny aspect of Yahoo, yet, I had the grand ambition to understand how all of it worked. Those were… Continue reading Conversion Pixels For Web – Educating Product Managers And Engineers

Introduction To Marketing Technology Course

Pig Scripts and Oozie Workflow

Don’t teach a pig to sing. It wastes your time and annoys the pig – Robert Heinlein Pig Scripts query big data and generate output files. Once. If you want them to do the same thing everyday, you need to schedule them. That is where Oozie comes in. Oozie is a pig scheduler. Now, obviously,… Continue reading Pig Scripts and Oozie Workflow