Wednesday Marketing Series

How to unlock insights using data from past marketing campaigns

Insanity is doing the same thing over and over again and expecting a different result – Albert Einstein, Benjamin Franklin, Mark Twain or Rita Mae Have you ever wondered “why is every marketing campaign in my company executed like it is the first time we are doing this?” “Why are we not learning from the… Continue reading How to unlock insights using data from past marketing campaigns

Wednesday Marketing Series

A technical introduction to Ad Blocking

Image Source According to InternetLiveStats, more than 3 billion people are now using the Internet! According to a report, the number of Internet users has increased from 738 million in 2000 to 3.2 billion in 2015. There is clearly no other medium which¬†offers such a vast audience. It is like heaven for marketers and advertisers… Continue reading A technical introduction to Ad Blocking