Lead Generation is the process of attracting customers and prospects into leads. So, what is a Lead? A Lead is a person who shows some interest in the company’s product or service in some way or the other. Let’s say someone filled a survey or enquired about a product on a website. This person becomes… Continue reading What is Lead Generation?
A Purchase Funnel is a consumer focussed marketing model which illustrates customer journey towards the purchase of a product or a service. It is also referred to as Marketing Funnel, Sales Funnel or Customer Funnel. The theoretical model for this concept was developed by E. St. Elmo Lewis in 1898. His model depicts four stages… Continue reading What is a Purchase Funnel?
Funnel Analysis involves using a series of events that lead towards a defined goal. This goal could be anything – Finding answer to a specific problem User engagement Sales Number of conversions Number of visitors, etc. This term originated from the name of a tool called the Funnel, which is used in the kitchen or in mechanics, which… Continue reading What is Funnel Analysis?
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Demand-Side Platform or a DSP, is a software used to purchase advertising. It is used by advertisers to buy ads. It is a system that allows buyers to manage multiple ad exchange and data exchange accounts through one interface. Marketers can manage their bids for the banners/ads and the pricing for the data that they are layering on… Continue reading What is Demand-Side Platform (DSP)?
An Ad Exchange is a platform (a digital one!) for advertisers and publishers to buy and sell advertising space to sell display, video, and mobile ads. It allows buying and selling across multiple ad networks. Publishers can make unsold ad space inventory available for advertisers to bid on — as opposed to traditional one-on-one sales negotiations. This… Continue reading What is an Ad Exchange?
What is List Segmentation? List Segmentation is the process of dividing the list of users into sub groups based on certain parameters. It basically involves creating smaller lists from larger lists after applying some criteria. And, this can be done in many ways. As an example, I have created four segments in the picture above – People… Continue reading What is List Segmentation and why do we need it?
An email marketing platform is a cost effective way to launch an acquisition and retention campaign. In the previous posts, we have seen how email marketing is advantageous and the reasons why it is still so popular today. If you have decided to go ahead and build an email marketing platform, you would need an… Continue reading 11 things to keep in mind before choosing an Email Service Provider
The term Unsubscribe is often used when one wants to cancel a service like receiving emails, offers or newsletters by removing his name from the mailing list that he had previously subscribed to. [Tweet this!] Related posts: 8 ways to reduce user unsubcription complaints Why a contact might still be receiving emails even after unsubscription? How to… Continue reading Term of the week : Unsubscribe
While working on an email marketing platform, I did face users complaining about receiving emails even though they had unsubscribed from them. It is kind of an emergency situation that affects all the people involved, from senior management to the developers, who leave aside all their work and get down to tracking this user. While… Continue reading Why a contact might still be receiving emails even after unsubscription?