Wednesday Marketing Series

What is a Purchase Funnel?

A Purchase Funnel is a consumer focussed marketing model which illustrates customer journey towards the purchase of a product or a service. It is also referred to as Marketing Funnel, Sales Funnel or Customer Funnel. The theoretical model for this concept was developed by E. St. Elmo Lewis in 1898. His model depicts four stages… Continue reading What is a Purchase Funnel?

Tuesday Big Data Series

How does Apache Storm work?

In the previous post, we saw an introduction to Apache Storm, it’s characteristics and different use cases. Now, let us take a look at the Apache Storm architecture below – Reference A storm cluster is similar to a Hadoop cluster. In a Hadoop cluster, we run what is called as MapReduce jobs, but in Storm we… Continue reading How does Apache Storm work?

Monday Technology Series

What is Double opt-in process?

Double opt-in is a process which requires email recipients confirm that they want to receive further email communication. When a double opt-in process is enabled or setup, it will send out a follow-up email after a user subscribes to a service or a subscription. In the follow-up email, it is required that the recipient confirms his… Continue reading What is Double opt-in process?

Friday "Term of the week" Series

Term of the Week – Funnel Analysis

Funnel Analysis involves using a series of events that lead towards a defined goal. This term originated from the name of a tool called the Funnel, which is used in the kitchen or in mechanics, which gets narrower along its length, allowing less volume to pass through it. A funnel in analytics represent the same behavior where –… Continue reading Term of the Week – Funnel Analysis

Thursday Management Series

INFOGRAPHIC – 7 tips to effective brainstorming sessions

To know more, read the complete post here.

Wednesday Marketing Series

What is Funnel Analysis?

Funnel Analysis involves using a series of events that lead towards a defined goal. This goal could be anything – Finding answer to a specific problem User engagement Sales Number of conversions Number of visitors, etc. This term originated from the name of a tool called the Funnel, which is used in the kitchen or in mechanics, which… Continue reading What is Funnel Analysis?

Tuesday Big Data Series

What is Apache Storm?

The ability to extract, transform and process real-time data is critical today. In the beginning, there wasn’t any support for real-time data processing. But, with the demand and constant technological progress, there are quite a few technologies now that support real-time data processing. Apache Storm is one of them. Apache Storm is a system for… Continue reading What is Apache Storm?