Funnel Analysis involves using a series of events that lead towards a defined goal.

This term originated from the name of a tool called the Funnel, which is used in the kitchen or in mechanics, which gets narrower along its length, allowing less volume to pass through it. A funnel in analytics represent the same behavior where –

• A funnel is identified
• Set of users in the beginning (or top of the funnel) are identified
• These users are allowed to pass through a funnel
• Some users drop on the way
• And, some make their way out of the funnel

Funnel Analytics is the study of one or more of such events.

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What is Funnel Analysis?