Monday Technology Series

Apache Pig and it’s awesome features!

Pig is an open source scripting platform by Apache used for analyzing and processing large data sets. It allows users to write complex map reduce problems using a simple scripting language called Pig Latin. Pig translates the Pig Latin script into MapReduce so that it can be executed within YARN for access to a single dataset stored… Continue reading Apache Pig and it’s awesome features!

Friday "Term of the week" Series

Term of the Week : Bounce

Image Source An email is said to have bounced when it fails to reach the recipient’s mailbox and is left undelivered. It is quite common and can happen because of a number of reasons. Based on these reasons they can be divided into two categories Hard Bounce and Soft Bounce. In the world of email marketing, not all emails… Continue reading Term of the Week : Bounce

Thursday Management Series

The art of giving a negative feedback

Whether one admits or not, everyone dreads the situation of giving or receiving a negative feedback. While being on the receiving end is sometimes painful and heart-breaking, giving one is no less. If you have been in a managerial role for quite some time now, or if this is your first time, take a deep… Continue reading The art of giving a negative feedback

Wednesday Marketing Series

11 things to keep in mind before choosing an Email Service Provider

An email marketing platform is a cost effective way to launch an acquisition and retention campaign. In the previous posts, we have seen how email marketing is advantageous and the reasons why it is still so popular today. If you have decided to go ahead and build an email marketing platform, you would need an… Continue reading 11 things to keep in mind before choosing an Email Service Provider

Tuesday Big Data Series

Understanding HDFS quotas

Every Hadoop system has an Hadoop Administrator and Hadoop users/developers. The Administrator is responsible for deployment and maintenance of the entire infrastructure. He is responsible for cluster availability, file system management, security, installation of latest updates, and all other things that need to keep the system up and running. The administrator is also responsible for… Continue reading Understanding HDFS quotas

Monday Technology Series

What is Oozie?

Why do we need Oozie? The Hadoop stack consists of a variety of tools like Pig, Map Reduce, Hive, HBase, Sqoop etc. At times, when dealing with large data sets, we might have to use a combination of either of these technologies along with plain old Java, Python, Perl or shell scripts to get work done… Continue reading What is Oozie?

Friday "Term of the week" Series

Term of the week : Unsubscribe

The term Unsubscribe is often used when one wants to cancel a service like receiving emails, offers or newsletters by removing his name from the mailing list that he had previously subscribed to. [Tweet this!] Related posts: 8 ways to reduce user unsubcription complaints Why a contact might still be receiving emails even after unsubscription? How to… Continue reading Term of the week : Unsubscribe

Thursday Management Series

Challenges faced while managing a team

People outside of project management think that, all a project manager does is write emails, conducts meetings and that’s it. But, the role of a project manager is really not what it looks like from the outside. He has many challenges to face on a daily basis. Some of the challenges or obstacles need to… Continue reading Challenges faced while managing a team

Wednesday Marketing Series

8 ways to reduce user unsubcription complaints

In one of my posts, we talked about reasons why a user could be still receiving emails even though he has opted out or has unsubscribed from it. These reasons can help you investigate and debug the issue, if you are caught in one. Facing these situations once in a while is fine. But if… Continue reading 8 ways to reduce user unsubcription complaints