Be Careful What You Wish For – Goethe I had an ambition – I wanted to understand the entire source code of Yahoo! I mean, I was your garden variety senior software engineer working on one tiny aspect of Yahoo, yet, I had the grand ambition to understand how all of it worked. Those were… Continue reading Conversion Pixels For Web – Educating Product Managers And Engineers
As an Email Marketer, the things that matter the most are: Target the right users Create effective campaigns Reduce unsubscription and spam complaints Customer Acquisition and retention Monitor and analyze how the email campaign has performed Monitoring and analyzing how the email campaign has performed is as important as the other steps (or maybe much more important!!) because –… Continue reading What goes behind Email Tracking?