Friday "Term of the week" Series

Term of the Week – Purchase Funnel or Marketing Funnel

A Purchase Funnel is a consumer focussed marketing model which illustrates customer journey towards the purchase of a product or a service. It is also referred to as Marketing Funnel, Sales Funnel or Customer Funnel. As per the concept developed by¬†E. St. Elmo Lewis in 1898, it has four stages – Awareness – Customer awareness¬†about… Continue reading Term of the Week – Purchase Funnel or Marketing Funnel

Wednesday Marketing Series

What is a Purchase Funnel?

A Purchase Funnel is a consumer focussed marketing model which illustrates customer journey towards the purchase of a product or a service. It is also referred to as Marketing Funnel, Sales Funnel or Customer Funnel. The theoretical model for this concept was developed by E. St. Elmo Lewis in 1898. His model depicts four stages… Continue reading What is a Purchase Funnel?