A Purchase Funnel is a consumer focussed marketing model which illustrates customer journey towards the purchase of a product or a service. It is also referred to as Marketing Funnel, Sales Funnel or Customer Funnel. As per the concept developed by E. St. Elmo Lewis in 1898, it has four stages –
Awareness – Customer awareness about the existence of the product or service.
Interest – Actively participating in a product group.
Desire – Aspiring to a particular brand or product
Action – Action taken towards purchasing the product
This model has been modified to cater to the modern demands and needs.
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