The journey of a thousand miles begins with a single step – Lao Tzu. Let me start this post with something totally unrelated – the making of atomic bomb. As you all know, it needs Uranium. Uranium comes in two flavors – the abundant 238 flavor and the rare 235 flavor. If you start with… Continue reading How Daily Yahoo Newsletter Makes Money
Fluttering of a butterfly can cause a tornado. The Daily Yahoo Newsletter experiment was the proverbial fluttering of butterfly that caused a tornado for Yahoo CRM Marketing team. Yahoo used to outsource the CRM operations to Cheetahmail. The deal was – one dollar got you 100 emails. Or 1000 emails. Or 10,000 emails. I forget… Continue reading Daily Yahoo – The Scale It Up Phase
If the mountain will not come to Muhammad, then Muhammad must go to the mountain – Francis Bacon Friend 1: Are you seeing Yahoo homepage? Friend 2: Yes. Friend 1: Do you see what I see? Friend 2: No! It turns out that everyone sees different articles on Yahoo homepage. It is personalized heavily. What Yahoo does is, it sifts through… Continue reading Daily Yahoo – The Beginning
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