Wednesday Marketing Series

What is Supply-Side Platform (SSP)?

Supply-Side Platform (SSP) is a platform that helps publishers (website owners or app owners) sell ad impressions using real-time bidding. With the help of an SSP, publishers can open up their advertising inventory for bidding to buyers on different ad exchanges or ad networks and demand-side platforms (DSPs).A supply-side platform interfaces on the publisher side to… Continue reading What is Supply-Side Platform (SSP)?

Monday Technology Series

What is Real-Time Bidding (RTB)?

Real-time Bidding (RTB) refers to the buying and selling of online ad impressions through real-time programmatic auctions. Real-time bidding has buyers who bid on an impression ad. If they win the bid, the buyer’s ad is instantly displayed on the publisher’s site. Suppose, you browse a product, say a bag or maybe a flight ticket and do… Continue reading What is Real-Time Bidding (RTB)?

Friday "Term of the week" Series

Term of the Week : Ad Exchange

An Ad Exchange is a platform (a digital one!) for advertisers and publishers to buy and sell advertising space to sell display, video, and mobile ads. It allows buying and selling across multiple ad networks. Publishers can make unsold ad space inventory available for advertisers to bid on — as opposed to traditional one-on-one sales negotiations. This… Continue reading Term of the Week : Ad Exchange