Friday "Term of the week" Series

Term of the Week : Ad Exchange

An Ad Exchange is a platform (a digital one!) for advertisers and publishers to buy and sell advertising space to sell display, video, and mobile ads. It allows buying and selling across multiple ad networks. Publishers can make unsold ad space inventory available for advertisers to bid on — as opposed to traditional one-on-one sales negotiations. This is done through a software instead of the traditional negotiation.


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Related Posts:

What is an Ad Exchange?

What is Data Management Platform (DMP)?

What is Demand-Side Platform (DSP)?

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