Friday "Term of the week" Series · Wednesday Marketing Series

What is a Landing Page?

In lay man terms, a Landing Page can be any page on the web where a visitor can arrive on, but with a purpose. Now, we know that, a website is built of multiple pages. But a Landing Page serves a very important and a distinct purpose. Its goal is to capture visitors information or… Continue reading What is a Landing Page?

Wednesday Marketing Series

What is Lead Generation?

Lead Generation is the process of attracting customers and prospects into leads. So, what is a Lead? A Lead is a person who shows some interest in the company’s product or service in some way or the other. Let’s say someone filled a survey or enquired about a product on a website. This person becomes… Continue reading What is Lead Generation?