Lead Generation is the process of attracting customers and prospects into leads. So, what is a Lead? A Lead is a person who shows some interest in the company’s product or service in some way or the other. Let’s say someone filled a survey or enquired about a product on a website. This person becomes… Continue reading What is Lead Generation?
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Real-time Bidding (RTB) refers to the buying and selling of online ad impressions through real-time programmatic auctions. Real-time bidding has buyers who bid on an impression ad. If they win the bid, the buyer’s ad is instantly displayed on the publisher’s site. Ad Exchanges, DSPs, SSPs and Real-time bidding work together to ensure that an… Continue reading Term of the Week : Real-Time Bidding (RTB)
Data Management Platform (DMP) is a centralized data management platform that – Stores audience and campaign first-party and third-party data Organizes data based on mutilple segments Accurately creates campaign to target audience across ad networks and exchanges Measures campaign performance Using a DMP platform, a marketer or an agency can manage all their advertising activities… Continue reading What is Data Management Platform (DMP)?
An Ad Exchange is a platform (a digital one!) for advertisers and publishers to buy and sell advertising space to sell display, video, and mobile ads. It allows buying and selling across multiple ad networks. Publishers can make unsold ad space inventory available for advertisers to bid on — as opposed to traditional one-on-one sales negotiations. This… Continue reading What is an Ad Exchange?
As an Email Marketer, the things that matter the most are: Target the right users Create effective campaigns Reduce unsubscription and spam complaints Customer Acquisition and retention Monitor and analyze how the email campaign has performed Monitoring and analyzing how the email campaign has performed is as important as the other steps (or maybe much more important!!) because –… Continue reading What goes behind Email Tracking?
Image Source In this new world of Big Data, you can never fall short of data. Marketers these days have access to more data than ever. They can use this data to learn about their customer and fine tune their marketing to appeal them strongly. Data is collected from every interaction on the web. For instance,… Continue reading Data Storage – Not a challenge anymore