INFOGRAPHIC – 8 ways to collect data for Email Marketing
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Tag: marketing
INFOGRAPHIC – Apache Pig
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INFOGRAPHIC – Characteristics of a good call-to-action (CTA)
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An introduction to Extreme Programming
Extreme Programming or XP as it is widely known is a software development methodology, with the goal to improve software quality and responsiveness to changing customer requirements. It has the following goals – Have shorter development cycles and frequent releases. Produce higher quality software more productively. Have checkpoints to accommodate new or changing customer requirements. Extreme… Continue reading An introduction to Extreme Programming
INFOGRAPHIC – Do’s and Don’ts of Direct Email Marketing
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An introduction to MongoDB
MongoDB is one of the leading NoSQL database. It’s a new generation of database. In the past, web applications have used relational databases to store data. But, with growing data, scalability and availability of data are some of the main concerns of any web application (or an organization). MongoDB was designed with web applications in mind.… Continue reading An introduction to MongoDB
Term of the Week : Real-Time Bidding (RTB)
Real-time Bidding (RTB) refers to the buying and selling of online ad impressions through real-time programmatic auctions. Real-time bidding has buyers who bid on an impression ad. If they win the bid, the buyer’s ad is instantly displayed on the publisher’s site. Ad Exchanges, DSPs, SSPs and Real-time bidding work together to ensure that an… Continue reading Term of the Week : Real-Time Bidding (RTB)
What is Supply-Side Platform (SSP)?
Supply-Side Platform (SSP) is a platform that helps publishers (website owners or app owners) sell ad impressions using real-time bidding. With the help of an SSP, publishers can open up their advertising inventory for bidding to buyers on different ad exchanges or ad networks and demand-side platforms (DSPs).A supply-side platform interfaces on the publisher side to… Continue reading What is Supply-Side Platform (SSP)?
What is NoSQL?
So, what has changed in the past few years? The volume of data has increased tremendously. The kind of data we are dealing with has changed. We no longer have the plain-old text format to deal with. We have audio, videos, images, and other complex formats of data that needs to be dealt with. Number of users… Continue reading What is NoSQL?
What is Real-Time Bidding (RTB)?
Real-time Bidding (RTB) refers to the buying and selling of online ad impressions through real-time programmatic auctions. Real-time bidding has buyers who bid on an impression ad. If they win the bid, the buyer’s ad is instantly displayed on the publisher’s site. Suppose, you browse a product, say a bag or maybe a flight ticket and do… Continue reading What is Real-Time Bidding (RTB)?
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