Demand-Side Platform or a DSP, is a software used to purchase advertising. It is used by advertisers to buy ads. It is a system that allows buyers to manage multiple ad exchange and data exchange accounts through one interface. Marketers can manage their bids for the banners/ads and the pricing for the data that they are layering on… Continue reading What is Demand-Side Platform (DSP)?
Apache Spark is another project of Apache that offers parallel data processing and which can work with Hadoop to develop Big Data applications. It is a fast and general engine for large-scale data processing. Let us look at some of the features of Apache Spark one by one – Real Time Processing Unlike Map-Reduce, Spark can handle… Continue reading 5 awesome features of Apache Spark
Data Management Platform (DMP) is a centralized data management platform that – Stores audience and campaign first-party and third-party data Organizes data based on mutilple segments Accurately creates campaign to target audience across ad networks and exchanges Measures campaign performance Using a DMP platform, a marketer or an agency can manage all their advertising activities… Continue reading What is Data Management Platform (DMP)?
An Ad Exchange is a platform (a digital one!) for advertisers and publishers to buy and sell advertising space to sell display, video, and mobile ads. It allows buying and selling across multiple ad networks. Publishers can make unsold ad space inventory available for advertisers to bid on — as opposed to traditional one-on-one sales negotiations. This… Continue reading What is an Ad Exchange?
Inbound Marketing or Online Marketing is the new buzz. Every company these days has a social media or a heavy online presence that they use to market their products or services. This kind of marketing pulls in and attracts people who might be interested in their product. It lets people engage with the brand thus… Continue reading How to use Inbound Marketing?
The Apache Tez project is an extensible framework built on top of Apache Hadoop YARN. It is used to process data, that earlier took multiple MR jobs, now in a single Tez job which uses Directed Acyclic Graph (DAG) for data processing. It is used for building high performance batch and interactive data processing applications. It drastically improves… Continue reading What is Apache Tez?
We know that marketing is important for any business. And, the success of any business or product relies heavily upon how well it is marketed. The marketing scene has changed tremendously over the past few years and with the advancement in technology, new ways are introduced for better and effective marketing. Outbound Marketing Do you… Continue reading Inbound Marketing vs. Outbound Marketing
Emails are an important way to exchange messages, especially, in the professional scenario. An incorrect tone or irrelevant message can lead to a wrong message being conveyed to the recipient. There are times when the email is being skipped or ignored by the recipient because the message was not conveyed effectively. Hence, here are a… Continue reading 6 Tips to write an effective email
Image Source An email is said to have bounced when it fails to reach the recipient’s mailbox and is left undelivered. It is quite common and can happen because of a number of reasons. Based on these reasons they can be divided into two categories Hard Bounce and Soft Bounce. In the world of email marketing, not all emails… Continue reading Term of the Week : Bounce
Whether one admits or not, everyone dreads the situation of giving or receiving a negative feedback. While being on the receiving end is sometimes painful and heart-breaking, giving one is no less. If you have been in a managerial role for quite some time now, or if this is your first time, take a deep… Continue reading The art of giving a negative feedback
MarketEng 