Wednesday Marketing Series

How to use Inbound Marketing?

Inbound Marketing or Online Marketing is the new buzz. Every company these days has a social media or a heavy online presence that they use to market their products or services. This kind of marketing pulls in and attracts people who might be interested in their product.  It lets people engage with the brand thus creating an honest relationship between the people and the brand. The kind of transparency Inbound Marketing provides helps to gain the trust of people and creating brand loyalty.

Inbound Marketing uses online medium (Internet) such as Blogs, search engines, social media, paid advertising and websites to promote products. But, what are the techniques one can use to make this process more effective? Let us see some of them below-

Social Media

The most popular social media networks like Facebook, Twitter, Pinterest, and Instagram etc. are great ways to promote content and market products. They have a lot of active users, which help in spreading the word quickly and thus, making it popular.

Search Engine Optimization

SEO or Search Engine Optimization is one of the ways that make your website search engine friendly. It helps to increase the rank of your page and displaying your product in the top results for specific keyword searches.

Email Marketing

Emails can never go out picture.  Email marketing is a great way to reach users and create a long lasting relationship with them. But, remember, these emails can only be sent to people who have subscribed to receive promotional messages and have expressed interest in your products and services.

Content creation using Blogs or Websites

People are always looking for information of Internet. A common trend these days for any company is to have a dedicated blog or a website with an expert (or group of experts) sharing their knowledge on various topics. People who are looking for information could land on your blog or website which can lead to redirecting them on the product page. Content can also be created and shared in the form of e-books, webinars, videos on YouTube channel etc.

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