Wednesday Marketing Series

What is List Segmentation and why do we need it?

What is List Segmentation? List Segmentation is the process of dividing the list of users into sub groups based on certain parameters. It basically involves creating smaller lists from larger lists after applying some criteria. And, this can be done in many ways. As an example, I have created four segments in the picture above – People… Continue reading What is List Segmentation and why do we need it?

Wednesday Marketing Series

5 Real examples of Email Marketing Campaigns – Right from my Inbox

After writing the previous post about the do’s and don’ts of Email Marketing, I looked for some of these emails in my inbox so that I could share with you. These are just a few examples. As a marketer, one must remember that change is constant. One must constantly think of fresh ideas and strategies to… Continue reading 5 Real examples of Email Marketing Campaigns – Right from my Inbox

Tuesday Big Data Series · Wednesday Marketing Series

The Changing Inbox – Responsive Email Design

Responsive Email Design is an approach to design emails which aims to provide optimal viewing and interaction experience i.e. easy reading and navigation with a minimum of resizing, panning, and scrolling, across a wide range of devices (from desktop computer monitors to mobile phones). Image Source Why should you shift to Responsive Email Design? The number of… Continue reading The Changing Inbox – Responsive Email Design