After writing the previous post about the do’s and don’ts of Email Marketing, I looked for some of these emails in my inbox so that I could share with you. These are just a few examples. As a marketer, one must remember that change is constant. One must constantly think of fresh ideas and strategies to run successful campaigns. These are just a few that caught my eye.
Example #1: PayPal
Subject Line – xxx My Name xxx, there’s a good reason you have chosen PayPal at checkout
This is a reminder email from PayPal which I received after signing up for their service and not using it. First few lines talk about why I have received this email, which I think is very important as it helps me decide if I want to read the entire mail or not. Also, it has some strong call to actions that I can choose from to get started with it. The language of the content is simple and to-the-point. The name in the subject line makes it personalized.
Example #2: Uber
Subject Line – xxx My Name xxx, ride to win an iPhone 6s!
This is an example from Uber announcing a giveaway. The opening line in the email announces the giveaway prize which surely is the first thing that one would want to see. Also, it has well defined steps that tell you how you can to win that iPhone. Again, the name in the subject line makes it personalized.
Example #3: Pinterest
Subject Line – Recommended Topics
This is an example of a user recommendation based campaign that has topics for you to explore based on your previous views/clicks. It is visually appealing, displays 6 topics to choose from (which I think is right number; neither too less nor too more) and also shows the number of followers which indicate the popularity. All of these images are call to actions and land on their respective pages. The subject line clearly indicates what the content would be.
Example #4: Zazzle
Subject Line – Sunday Steal: 50% Off USB Charging Stations, Cases & USB Drives
This is an example of the discount/sales/promotional campaigns by Zazzle which are weekly and come in every Sunday. It clearly indicates what discount they are giving and has images to make it appealing for the user to click on them.
Example #5: Audi
Subject Line: More Information?
This is a perfect example of a follow-up email. The opening line indicates the purpose of the email and can also act as a reminder for the customer if he had forgotten to take some action. The next line indicates how the executive can be contacted. And, the concluding line thanks the recipient for reading this email. These kind of emails should be formal, brief and personalized.
These were just a few good samples of different types of email campaigns. I am sure there are more wonderful and creative examples. You can dive into your inbox to see how different brands promote and get creative.
Last TEN bonus tips that I would like to add –
- Include images to make it more appealing. It is true that a picture speaks louder than a 1000 words!
- Make the emails responsive. Reader should be able to click from within emails and do what you expect them to do.
- Include hyperlinks for text as well as the images.
- Do not overdo with the frequency of sending emails. Respect user’s inbox.
- Be creative with content. Trust me, there is a lot of competition!
- Include social media platform widgets or links in the email.
- Make sure the subject lines are relevant and clear.
- Analyze all the campaigns from the past and study user response. What does your user like to read? What time do you see more number of clicks? Such questions will help you decide the day and time of sending emails to get more responses, frequency of sending emails, and the kind of content your audiences generally enjoy reading and is more responsive to.
- Include call to action.
- Last but very important, do not forget to include the unsubscribe link.
Marketing has to be done differently for different products and different audiences. There is no standard protocol. But, with a few tips in mind and most importantly, with the audience in mind, one can get great success. Make sure to study your audiences, provide them good content and respect them!
Share these examples with your friends! Tweet it! 
MarketEng 