As an Email Marketer, the things that matter the most are: Target the right users Create effective campaigns Reduce unsubscription and spam complaints Customer Acquisition and retention Monitor and analyze how the email campaign has performed Monitoring and analyzing how the email campaign has performed is as important as the other steps (or maybe much more important!!) because –… Continue reading What goes behind Email Tracking?
Congratulations! You have successfully launched a campaign. Whether it was your first campaign or not, it’s important that you study the responses and spend some time analyzing how it went. This will help in planning the strategies for the next launch as well as rectifying any mistakes that were made in the previous launch. The… Continue reading 6 must-ask questions to ask after the launch of a campaign