Introduction To Marketing Technology Course

How to track Email Opens

Imagine you had something important to say to someone. And that only way you could say it was through an email. It could be professing love. Or applying for a job. Or seeking an advice. Or apologizing. You took days to write this email, poured your heart and soul into it, mustered the courage and… Continue reading How to track Email Opens

Monday Technology Series

What a marketer needs to know about cookies?

Suppose you own a website or are a part of the marketing team for an e-commerce platform. As a marketer,¬†what will you be interested in? Your interest¬†may lie in any or all of the following – Total no. of page visits Unique visitors on the page Total no. of clicks Total no. of purchases or… Continue reading What a marketer needs to know about cookies?