Friday "Term of the week" Series

Term of the Week – Funnel Analysis

Funnel Analysis involves using a series of events that lead towards a defined goal. This term originated from the name of a tool called the Funnel, which is used in the kitchen or in mechanics, which gets narrower along its length, allowing less volume to pass through it. A funnel in analytics represent the same behavior where –… Continue reading Term of the Week – Funnel Analysis