Imagine you had something important to say to someone. And that only way you could say it was through an email. It could be professing love. Or applying for a job. Or seeking an advice. Or apologizing. You took days to write this email, poured your heart and soul into it, mustered the courage and… Continue reading How to track Email Opens
Hello New Marketing Technologists, Your success in this role depends on you mastering key concepts in Marketing and Engineering. I have designed a 1 quarter course work. In these 30 minute sessions / blog posts, I will go over one concept a day. There will be 3/4 sessions per week. Here is the schedule for… Continue reading Intro To MarTech: Course Overview
Insanity is doing the same thing over and over again and expecting a different result – Albert Einstein, Benjamin Franklin, Mark Twain or Rita Mae Have you ever wondered “why is every marketing campaign in my company executed like it is the first time we are doing this?” “Why are we not learning from the… Continue reading How to unlock insights using data from past marketing campaigns
In lay man terms, a Landing Page can be any page on the web where a visitor can arrive on, but with a purpose. Now, we know that, a website is built of multiple pages. But a Landing Page serves a very important and a distinct purpose. Its goal is to capture visitors information or… Continue reading What is a Landing Page?
LUMAscape organizes companies into various sectors and maintains landscapes, one of them which is the Marketing Technology landscape. We have tried to present a clickable ( or searchable) form of this display. Some of these companies have been acquired and they have been redirected to the current company that has acquired it. Sales & Marketing EMAIL OPTIMIZATION… Continue reading Clickable display of Marketing Technology LUMAscape
Apache Storm is a system for processing streaming data in real time. Built on top of YARN, it is powerful for real-time analytics, machine learning and continuous monitoring operations. Some of the important characteristics of Apache Storm are – It is a distributed real-time computation system for processing large volumes of high-velocity data. It is… Continue reading Term of the week – Apache Storm
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Lead Generation is the process of attracting customers and prospects into leads. So, what is a Lead? A Lead is a person who shows some interest in the company’s product or service in some way or the other. Let’s say someone filled a survey or enquired about a product on a website. This person becomes… Continue reading What is Lead Generation?
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