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A Purchase Funnel is a consumer focussed marketing model which illustrates customer journey towards the purchase of a product or a service. It is also referred to as Marketing Funnel, Sales Funnel or Customer Funnel. As per the concept developed by E. St. Elmo Lewis in 1898, it has four stages – Awareness – Customer awareness about… Continue reading Term of the Week – Purchase Funnel or Marketing Funnel
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A Purchase Funnel is a consumer focussed marketing model which illustrates customer journey towards the purchase of a product or a service. It is also referred to as Marketing Funnel, Sales Funnel or Customer Funnel. The theoretical model for this concept was developed by E. St. Elmo Lewis in 1898. His model depicts four stages… Continue reading What is a Purchase Funnel?
In the previous post, we saw an introduction to Apache Storm, it’s characteristics and different use cases. Now, let us take a look at the Apache Storm architecture below – Reference A storm cluster is similar to a Hadoop cluster. In a Hadoop cluster, we run what is called as MapReduce jobs, but in Storm we… Continue reading How does Apache Storm work?
Double opt-in is a process which requires email recipients confirm that they want to receive further email communication. When a double opt-in process is enabled or setup, it will send out a follow-up email after a user subscribes to a service or a subscription. In the follow-up email, it is required that the recipient confirms his… Continue reading What is Double opt-in process?
Funnel Analysis involves using a series of events that lead towards a defined goal. This term originated from the name of a tool called the Funnel, which is used in the kitchen or in mechanics, which gets narrower along its length, allowing less volume to pass through it. A funnel in analytics represent the same behavior where –… Continue reading Term of the Week – Funnel Analysis