Friday "Term of the week" Series

Term of the Week : Ad Exchange

An Ad Exchange is a platform (a digital one!) for advertisers and publishers to buy and sell advertising space to sell display, video, and mobile ads. It allows buying and selling across multiple ad networks. Publishers can make unsold ad space inventory available for advertisers to bid on — as opposed to traditional one-on-one sales negotiations. This… Continue reading Term of the Week : Ad Exchange

Friday "Term of the week" Series

Term of the Week : YARN

Apache Hadoop YARN (Yet Another Resource Negotiator) is a cluster management technology. It decouples MapReduce’s resource management and scheduling capabilities from the data processing component, enabling Hadoop to support more varied processing approaches and a broader array of applications. YARN, (or sometimes called as MR2), is an extended and an improved version of MR1. It was… Continue reading Term of the Week : YARN

Friday "Term of the week" Series

Term of the Week : Oozie

Oozie, an open source project, is implemented as a Java web application that runs in a Java servlet container and is distributed under the Apache License 2.0. It is a workflow scheduling system to manage Hadoop jobs. Oozie combines multiple jobs sequentially into one logical unit of work. It is integrated with the Hadoop stack, with YARN… Continue reading Term of the Week : Oozie

Friday "Term of the week" Series

Term of the Week : Apache Tez

The Apache Tez project is an extensible framework built on top of Apache Hadoop YARN. It is used to process data, that earlier took multiple MR jobs, now in a single Tez job which uses Directed Acyclic Graph (DAG) for data processing. It is used for building high performance batch and interactive data processing applications.… Continue reading Term of the Week : Apache Tez

Friday "Term of the week" Series

Term of the Week : Apache Pig

The term Apache Pig  refers to an open source scripting platform by Apache used for analyzing and processing large data sets. It allows users to write complex map reduce problems using a simple scripting language called Pig Latin. Pig translates the Pig Latin script into MapReduce so that it can be executed within YARN for access to a… Continue reading Term of the Week : Apache Pig

Friday "Term of the week" Series

Term of the Week : HDFS

Image Source HDFS or the Hadoop Distributed File System, is a Java-based filesystem for storing large volumes of data in the Hadoop framework. It solves the problem of storing and managing enormous amounts of data with it’s high scalability, fault-tolerance, high availability and cost efficiency that make it so popular. Related Posts: HDFS and it’s features that make… Continue reading Term of the Week : HDFS

Friday "Term of the week" Series

Term of the Week : Bounce

Image Source An email is said to have bounced when it fails to reach the recipient’s mailbox and is left undelivered. It is quite common and can happen because of a number of reasons. Based on these reasons they can be divided into two categories Hard Bounce and Soft Bounce. In the world of email marketing, not all emails… Continue reading Term of the Week : Bounce