Brush up your knowledge with the Term of the Week presented every Friday.
The Apache Tez project is an extensible framework built on top of Apache Hadoop YARN. It is used to process data, that earlier took multiple MR jobs, now in a single Tez job which uses Directed Acyclic Graph (DAG) for data processing. It is used for building high performance batch and interactive data processing applications.… Continue reading Term of the Week : Apache Tez
The term Apache Pig refers to an open source scripting platform by Apache used for analyzing and processing large data sets. It allows users to write complex map reduce problems using a simple scripting language called Pig Latin. Pig translates the Pig Latin script into MapReduce so that it can be executed within YARN for access to a… Continue reading Term of the Week : Apache Pig
Image Source HDFS or the Hadoop Distributed File System, is a Java-based filesystem for storing large volumes of data in the Hadoop framework. It solves the problem of storing and managing enormous amounts of data with it’s high scalability, fault-tolerance, high availability and cost efficiency that make it so popular. Related Posts: HDFS and it’s features that make… Continue reading Term of the Week : HDFS
Image Source An email is said to have bounced when it fails to reach the recipient’s mailbox and is left undelivered. It is quite common and can happen because of a number of reasons. Based on these reasons they can be divided into two categories Hard Bounce and Soft Bounce. In the world of email marketing, not all emails… Continue reading Term of the Week : Bounce
The term Unsubscribe is often used when one wants to cancel a service like receiving emails, offers or newsletters by removing his name from the mailing list that he had previously subscribed to. [Tweet this!] Related posts: 8 ways to reduce user unsubcription complaints Why a contact might still be receiving emails even after unsubscription? How to… Continue reading Term of the week : Unsubscribe
Scrum is a framework to implement agile methodology for product development. Scrum projects develop the product in iterations. These iterations are fixed-length and are called Sprints. The sprint could last a week, or two weeks or even a month. This can be decided by studying the nature of the project. Every sprint has an end that is called… Continue reading Term of the Week : Scrum
The term Campaign or Email Campaign or Marketing Campaign refers to the activity done in order to promote a business, product or a service [Tweet this!]. An Email Campaign uses Email as the medium to create awareness amongst the audience. The aim of a campaign is to reach large number of potential customers or buyers.… Continue reading Term of the week : Campaign
The term Call-to-action or CTA refers to a button or a link that encourages the user to perform an action. They are heavily used in websites as well as emails. They are often the only reason why an email is sent and can lead to huge traffic. [Tweet this!] Some of the commonly used examples are… Continue reading Term of the week : Call-to-action
Image Source The term Responsive Email Design refers to an approach to design emails which aims to provide optimal viewing and interaction experience i.e. easy reading and navigation with a minimum of resizing, panning, and scrolling, across a wide range of devices (from desktop computer monitors to mobile phones). Related Posts: The Changing Inbox – Responsive Email Design 4… Continue reading Term of the week : Responsive Email Design
The term Big Data refers to extremely large data sets that may be analyzed to reveal patterns, trends and human behavior. This large volume of data is collected by tracking user interactions and actions over the web. This data can be structured, semi-structured or unstructured which is one of its advantages over the traditional databases that expect… Continue reading Term of the week : Big Data
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