Apache Hive is a data warehouse infrastructure built on top of Hadoop which allows querying and managing large datasets residing in distributed storage. It provides an SQL-like language called as HiveQL with schema on read and transparently converts queries to map reduce, tez or spark jobs. All these execution engines run on Hadoop YARN. The HiveQL language also… Continue reading What is Apache Hive?
Pig is an open source scripting platform by Apache used for analyzing and processing large data sets. It allows users to write complex map reduce problems using a simple scripting language called Pig Latin. Pig translates the Pig Latin script into MapReduce so that it can be executed within YARN for access to a single dataset stored… Continue reading Apache Pig and it’s awesome features!
Why do we need Oozie? The Hadoop stack consists of a variety of tools like Pig, Map Reduce, Hive, HBase, Sqoop etc. At times, when dealing with large data sets, we might have to use a combination of either of these technologies along with plain old Java, Python, Perl or shell scripts to get work done… Continue reading What is Oozie?
A bounced email means that the email was never delivered to the recipient. Does it happen? Yes! Does it happen often? Yes, can happen often! Why does it happen? Well, let’s see the reasons- 1. Recipient mailbox is full or has exceeded his quota- An email will bounce until there is space for it in the… Continue reading 7 Reasons why your email may have bounced
In the world of Email Marketing, not all emails make it to the recipient’s mail box. While some reach, few of them fail to make room for themselves. And, it is extremely important that you keep track of the emails that have not been delivered successfully. An email is said to be bounced when it is rejected… Continue reading Hard Bounce Vs. Soft Bounce
As an Email Marketer, the things that matter the most are: Target the right users Create effective campaigns Reduce unsubscription and spam complaints Customer Acquisition and retention Monitor and analyze how the email campaign has performed Monitoring and analyzing how the email campaign has performed is as important as the other steps (or maybe much more important!!) because –… Continue reading What goes behind Email Tracking?
Imagine you walk in a store and see this on the door – What would you do? Push or Pull or both? And what about this? Did you just see your hands to check which one is right and which is left? And this? Now, you really wished you could fly! Didn’t you?! And, this… Continue reading 10 characteristics of a good call-to-action
In the previous post, we have seen with some examples that how the email market has transitioned from desktop to mobile with the emergence of all sorts of new devices. One has to be on top of the game and be able to provide best user experience to all his customers. Although, it’s tough to cater to… Continue reading Best Practices for Responsive Email Design [INFOGRAPHIC]
In the previous post, we talked about how emails have changed over a period of time and become more responsive. It defines how the emails have transitioned from desktop to mobile for various email clients and different screen sizes. It is important that we see examples and learn what is happening in this space. So, here… Continue reading 4 Real examples of Responsive Emails
Suppose you own a website or are a part of the marketing team for an e-commerce platform. As a marketer, what will you be interested in? Your interest may lie in any or all of the following – Total no. of page visits Unique visitors on the page Total no. of clicks Total no. of purchases or… Continue reading What a marketer needs to know about cookies?