Real-time Bidding (RTB) refers to the buying and selling of online ad impressions through real-time programmatic auctions. Real-time bidding has buyers who bid on an impression ad. If they win the bid, the buyer’s ad is instantly displayed on the publisher’s site. Ad Exchanges, DSPs, SSPs and Real-time bidding work together to ensure that an… Continue reading Term of the Week : Real-Time Bidding (RTB)
Image Source Brainstorming sessions can either yield to a positive outcome or can result in a complete disaster. What you get out of it completely depends on how you conduct it. Here are a few tips that will help you to conduct an effective and a productive brainstorming session – Assign and choose a right Moderator –… Continue reading 7 tips to effective brainstorming sessions
Supply-Side Platform (SSP) is a platform that helps publishers (website owners or app owners) sell ad impressions using real-time bidding. With the help of an SSP, publishers can open up their advertising inventory for bidding to buyers on different ad exchanges or ad networks and demand-side platforms (DSPs).A supply-side platform interfaces on the publisher side to… Continue reading What is Supply-Side Platform (SSP)?
So, what has changed in the past few years? The volume of data has increased tremendously. The kind of data we are dealing with has changed. We no longer have the plain-old text format to deal with. We have audio, videos, images, and other complex formats of data that needs to be dealt with. Number of users… Continue reading What is NoSQL?
Real-time Bidding (RTB) refers to the buying and selling of online ad impressions through real-time programmatic auctions. Real-time bidding has buyers who bid on an impression ad. If they win the bid, the buyer’s ad is instantly displayed on the publisher’s site. Suppose, you browse a product, say a bag or maybe a flight ticket and do… Continue reading What is Real-Time Bidding (RTB)?
An Ad Exchange is a platform (a digital one!) for advertisers and publishers to buy and sell advertising space to sell display, video, and mobile ads. It allows buying and selling across multiple ad networks. Publishers can make unsold ad space inventory available for advertisers to bid on — as opposed to traditional one-on-one sales negotiations. This… Continue reading Term of the Week : Ad Exchange
Good leadership demands that as a leader you motivate employees. And, there are certain things that can kill employee motivation and should be avoided. Let us look at some of them below – Micromanaging employees 2. Making false or empty promises Image Source 3. Not considering their suggestions or ideas Image Source 4. Always focussing on their mistakes and… Continue reading 7 things that kill employee motivation
Demand-Side Platform or a DSP, is a software used to purchase advertising. It is used by advertisers to buy ads. It is a system that allows buyers to manage multiple ad exchange and data exchange accounts through one interface. Marketers can manage their bids for the banners/ads and the pricing for the data that they are layering on… Continue reading What is Demand-Side Platform (DSP)?
Apache Spark is another project of Apache that offers parallel data processing and which can work with Hadoop to develop Big Data applications. It is a fast and general engine for large-scale data processing. Let us look at some of the features of Apache Spark one by one – Real Time Processing Unlike Map-Reduce, Spark can handle… Continue reading 5 awesome features of Apache Spark
Data Management Platform (DMP) is a centralized data management platform that – Stores audience and campaign first-party and third-party data Organizes data based on mutilple segments Accurately creates campaign to target audience across ad networks and exchanges Measures campaign performance Using a DMP platform, a marketer or an agency can manage all their advertising activities… Continue reading What is Data Management Platform (DMP)?
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