Introduction To Marketing Technology Course

How to track Email Opens

Imagine you had something important to say to someone. And that only way you could say it was through an email. It could be professing love. Or applying for a job. Or seeking an advice. Or apologizing. You took days to write this email, poured your heart and soul into it, mustered the courage and… Continue reading How to track Email Opens

Tuesday Big Data Series · Wednesday Marketing Series

The Changing Inbox – Responsive Email Design

Responsive Email Design is an approach to design emails which aims to provide optimal viewing and interaction experience i.e. easy reading and navigation with a minimum of resizing, panning, and scrolling, across a wide range of devices (from desktop computer monitors to mobile phones). Image Source Why should you shift to Responsive Email Design? The number of… Continue reading The Changing Inbox – Responsive Email Design