Friday "Term of the week" Series

Term of the week : Email Marketing

The term Email Marketing refers to directly marketing a product, service or offer to customers or potential customers using email. It helps to acquire new customers and persuade the existing ones to buy the product/service. It is designed to encourage customer loyalty, build trust and customer relationship. [Tweet this!] Related Posts: Direct Email Marketing: The do’s… Continue reading Term of the week : Email Marketing

Wednesday Marketing Series

5 Real examples of Email Marketing Campaigns – Right from my Inbox

After writing the previous post about the do’s and don’ts of Email Marketing, I looked for some of these emails in my inbox so that I could share with you. These are just a few examples. As a marketer, one must remember that change is constant. One must constantly think of fresh ideas and strategies to… Continue reading 5 Real examples of Email Marketing Campaigns – Right from my Inbox