Friday "Term of the week" Series

Term of the week – Apache Storm

Apache Storm is a system for processing streaming data in real time. Built on top of YARN, it is powerful for real-time analytics, machine learning and continuous monitoring operations. Some of the important characteristics of Apache Storm are – It is a distributed real-time computation system for processing large volumes of high-velocity data. It is… Continue reading Term of the week – Apache Storm

Monday Technology Series

What is Double opt-in process?

Double opt-in is a process which requires email recipients confirm that they want to receive further email communication. When a double opt-in process is enabled or setup, it will send out a follow-up email after a user subscribes to a service or a subscription. In the follow-up email, it is required that the recipient confirms his… Continue reading What is Double opt-in process?

Monday Technology Series

INFOGRAPHIC – 7 reasons why your email may have bounced

To know more, read the complete post here.

Wednesday Marketing Series

INFOGRAPHIC – 8 ways to collect data for Email Marketing

To know more, read the complete post here.

Monday Technology Series

INFOGRAPHIC – Characteristics of a good call-to-action (CTA)

To know more, read the complete post here.

Wednesday Marketing Series

INFOGRAPHIC – Do’s and Don’ts of Direct Email Marketing

To know more, read the complete post here.

Wednesday Marketing Series

How to use Inbound Marketing?

Inbound Marketing or Online Marketing is the new buzz. Every company these days has a social media or a heavy online presence that they use to market their products or services. This kind of marketing pulls in and attracts people who might be interested in their product.  It lets people engage with the brand thus… Continue reading How to use Inbound Marketing?

Wednesday Marketing Series

What is List Segmentation and why do we need it?

What is List Segmentation? List Segmentation is the process of dividing the list of users into sub groups based on certain parameters. It basically involves creating smaller lists from larger lists after applying some criteria. And, this can be done in many ways. As an example, I have created four segments in the picture above – People… Continue reading What is List Segmentation and why do we need it?

Friday "Term of the week" Series

Term of the Week : Bounce

Image Source An email is said to have bounced when it fails to reach the recipient’s mailbox and is left undelivered. It is quite common and can happen because of a number of reasons. Based on these reasons they can be divided into two categories Hard Bounce and Soft Bounce. In the world of email marketing, not all emails… Continue reading Term of the Week : Bounce

Wednesday Marketing Series

11 things to keep in mind before choosing an Email Service Provider

An email marketing platform is a cost effective way to launch an acquisition and retention campaign. In the previous posts, we have seen how email marketing is advantageous and the reasons why it is still so popular today. If you have decided to go ahead and build an email marketing platform, you would need an… Continue reading 11 things to keep in mind before choosing an Email Service Provider