Friday "Term of the week" Series

Term of the week : Unsubscribe

The term Unsubscribe is often used when one wants to cancel a service like receiving emails, offers or newsletters by removing his name from the mailing list that he had previously subscribed to. [Tweet this!] Related posts: 8 ways to reduce user unsubcription complaints Why a contact might still be receiving emails even after unsubscription? How to… Continue reading Term of the week : Unsubscribe

Wednesday Marketing Series

8 ways to reduce user unsubcription complaints

In one of my posts, we talked about reasons why a user could be still receiving emails even though he has opted out or has unsubscribed from it. These reasons can help you investigate and debug the issue, if you are caught in one. Facing these situations once in a while is fine. But if… Continue reading 8 ways to reduce user unsubcription complaints

Monday Technology Series

7 Reasons why your email may have bounced

A bounced email means that the email was never delivered to the recipient. Does it happen? Yes! Does it happen often? Yes, can happen often! Why does it happen? Well, let’s see the reasons- 1. Recipient mailbox is full or has exceeded his quota- An email will bounce until there is space for it in the… Continue reading 7 Reasons why your email may have bounced

Wednesday Marketing Series

Why a contact might still be receiving emails even after unsubscription?

While working on an email marketing platform, I did face users complaining about receiving emails even though they had unsubscribed from them. It is kind of an emergency situation that affects all the people involved, from senior management to the developers, who leave aside all their work and get down to tracking this user. While… Continue reading Why a contact might still be receiving emails even after unsubscription?

Wednesday Marketing Series

How to create effective unsubscribe pages?

As marketers, you don’t want people to unsubscribe from your emails. And, as good marketers, you have to respect our audience and offer them a simple and easy way to opt-out. They might want to unsubscribe because of multiple reasons, few of which are listed below – They have changed their mind about receiving these emails.… Continue reading How to create effective unsubscribe pages?

Monday Technology Series

What goes behind Email Tracking?

As an Email Marketer, the things that matter the most are: Target the right users Create effective campaigns Reduce unsubscription and spam complaints Customer Acquisition and retention Monitor and analyze how the email campaign has performed Monitoring and analyzing how the email campaign has performed is as important as the other steps (or maybe much more important!!) because –… Continue reading What goes behind Email Tracking?

Friday "Term of the week" Series

Term of the week : Call-to-action

The term Call-to-action or CTA refers to a button or a link that encourages the user to perform an action. They are heavily used in websites as well as emails. They are often the only reason why an email is sent and can lead to huge traffic. [Tweet this!] Some of the commonly used examples are… Continue reading Term of the week : Call-to-action

Wednesday Marketing Series

6 must-ask questions to ask after the launch of a campaign

Congratulations! You have successfully launched a campaign. Whether it was your first campaign or not, it’s important that you study the responses and spend some time analyzing how it went. This will help in planning the strategies for the next launch as well as rectifying any mistakes that were made in the previous launch. The… Continue reading 6 must-ask questions to ask after the launch of a campaign

Thursday Management Series

The Scrum Workflow – A chain of events!

 Image Source In the previous posts under the Thursday Management Series, we have seen a brief overview of a Scrum, went through some of the commonly used terms in Scrum and discussed in detail the roles of a Product Owner and that of a Scrum Master. I hope these articles have cleared the picture of… Continue reading The Scrum Workflow – A chain of events!