Introduction To Marketing Technology Course

The Ad Game

Today, we are going to play a game to understand the motivations of different participants in advertising. To serve an ad, we need the actual webpage where the Ad will be shown. We need an agent to describe this space and submit a request for the ad. This agent is called “Publisher”. To server an… Continue reading The Ad Game

Thursday Management Series

5 reasons why a positive feedback is equally important

Being a part of any organization, all of us have attended the feedback sessions. These sessions are generally conducted by the immediate managers who tell you about how your performance has been so far and what is expected from you in the future. Some of the managers misconstrue the concept of effective feedback and focus only on the negative… Continue reading 5 reasons why a positive feedback is equally important

Thursday Management Series

The art of giving a negative feedback

Whether one admits or not, everyone dreads the situation of giving or receiving a negative feedback. While being on the receiving end is sometimes painful and heart-breaking, giving one is no less. If you have been in a managerial role for quite some time now, or if this is your first time, take a deep… Continue reading The art of giving a negative feedback