A Purchase Funnel is a consumer focussed marketing model which illustrates customer journey towards the purchase of a product or a service. It is also referred to as Marketing Funnel, Sales Funnel or Customer Funnel. As per the concept developed by E. St. Elmo Lewis in 1898, it has four stages – Awareness – Customer awareness about… Continue reading Term of the Week – Purchase Funnel or Marketing Funnel
A Purchase Funnel is a consumer focussed marketing model which illustrates customer journey towards the purchase of a product or a service. It is also referred to as Marketing Funnel, Sales Funnel or Customer Funnel. The theoretical model for this concept was developed by E. St. Elmo Lewis in 1898. His model depicts four stages… Continue reading What is a Purchase Funnel?
Funnel Analysis involves using a series of events that lead towards a defined goal. This term originated from the name of a tool called the Funnel, which is used in the kitchen or in mechanics, which gets narrower along its length, allowing less volume to pass through it. A funnel in analytics represent the same behavior where –… Continue reading Term of the Week – Funnel Analysis
Funnel Analysis involves using a series of events that lead towards a defined goal. This goal could be anything – Finding answer to a specific problem User engagement Sales Number of conversions Number of visitors, etc. This term originated from the name of a tool called the Funnel, which is used in the kitchen or in mechanics, which… Continue reading What is Funnel Analysis?
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