LUMAscape organizes companies into various sectors and maintains landscapes, one of them which is the Marketing Technology landscape. We have tried to present a clickable ( or searchable) form of this display. Some of these companies have been acquired and they have been redirected to the current company that has acquired it. Sales & Marketing EMAIL OPTIMIZATION… Continue reading Clickable display of Marketing Technology LUMAscape
Apache Storm is a system for processing streaming data in real time. Built on top of YARN, it is powerful for real-time analytics, machine learning and continuous monitoring operations. Some of the important characteristics of Apache Storm are – It is a distributed real-time computation system for processing large volumes of high-velocity data. It is… Continue reading Term of the week – Apache Storm
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Lead Generation is the process of attracting customers and prospects into leads. So, what is a Lead? A Lead is a person who shows some interest in the company’s product or service in some way or the other. Let’s say someone filled a survey or enquired about a product on a website. This person becomes… Continue reading What is Lead Generation?
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A Purchase Funnel is a consumer focussed marketing model which illustrates customer journey towards the purchase of a product or a service. It is also referred to as Marketing Funnel, Sales Funnel or Customer Funnel. The theoretical model for this concept was developed by E. St. Elmo Lewis in 1898. His model depicts four stages… Continue reading What is a Purchase Funnel?
In the previous post, we saw an introduction to Apache Storm, it’s characteristics and different use cases. Now, let us take a look at the Apache Storm architecture below – Reference A storm cluster is similar to a Hadoop cluster. In a Hadoop cluster, we run what is called as MapReduce jobs, but in Storm we… Continue reading How does Apache Storm work?
Double opt-in is a process which requires email recipients confirm that they want to receive further email communication. When a double opt-in process is enabled or setup, it will send out a follow-up email after a user subscribes to a service or a subscription. In the follow-up email, it is required that the recipient confirms his… Continue reading What is Double opt-in process?
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