People outside of project management think that, all a project manager does is write emails, conducts meetings and that’s it. But, the role of a project manager is really not what it looks like from the outside. He has many challenges to face on a daily basis. Some of the challenges or obstacles need to… Continue reading Challenges faced while managing a team
A bounced email means that the email was never delivered to the recipient. Does it happen? Yes! Does it happen often? Yes, can happen often! Why does it happen? Well, let’s see the reasons- 1. Recipient mailbox is full or has exceeded his quota- An email will bounce until there is space for it in the… Continue reading 7 Reasons why your email may have bounced
The term Campaign or Email Campaign or Marketing Campaign refers to the activity done in order to promote a business, product or a service [Tweet this!]. An Email Campaign uses Email as the medium to create awareness amongst the audience. The aim of a campaign is to reach large number of potential customers or buyers.… Continue reading Term of the week : Campaign
If you are following Agile or Scrum, you will often hear about User stories. Let’s understand what they are! What are User Stories? User Stories are short and simple description of a feature from an end-user perspective. It is a simplified version of a requirement which describes the type of user, what they want and… Continue reading All about User Stories in a Scrum…
As an Email Marketer, the things that matter the most are: Target the right users Create effective campaigns Reduce unsubscription and spam complaints Customer Acquisition and retention Monitor and analyze how the email campaign has performed Monitoring and analyzing how the email campaign has performed is as important as the other steps (or maybe much more important!!) because –… Continue reading What goes behind Email Tracking?
Image Source Every single day of a sprint begins with a quick meeting called as the Daily Standup (or Standup or Daily Scrum) which should ideally last not more than fifteen minutes. It is a meeting held for the developers to discuss and share what they had worked on yesterday, what will be they be… Continue reading The Daily Standup – Do’s and Don’ts
Image Source The term Responsive Email Design refers to an approach to design emails which aims to provide optimal viewing and interaction experience i.e. easy reading and navigation with a minimum of resizing, panning, and scrolling, across a wide range of devices (from desktop computer monitors to mobile phones). Related Posts: The Changing Inbox – Responsive Email Design 4… Continue reading Term of the week : Responsive Email Design
Image Source In the previous posts under the Thursday Management Series, we have seen a brief overview of a Scrum, went through some of the commonly used terms in Scrum and discussed in detail the roles of a Product Owner and that of a Scrum Master. I hope these articles have cleared the picture of… Continue reading The Scrum Workflow – A chain of events!
A Scrum Master facilitates a Scrum. Now, let us dive a little deeper and understand what this means. Firstly, as the name suggests, he is the Master of the Scrum. That means, he knows everything about the scrum process and how it should be implemented in a project. He ensures that the team follows the agreed Scrum… Continue reading The Role of a Scrum Master in a Scrum
The term Agile or Agile Methodology refers to an alternative to traditional project management.Instead of using the typical waterfall model, it uses an incremental or iterative approach called as Sprints. This methodology is given preference over to the traditional methods because it promotes adaptive planning, evolutionary development, early delivery, and continuous improvement, and it encourages rapid… Continue reading Term of the Week : Agile
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