Friday "Term of the week" Series

Term of the week : Unsubscribe

The term Unsubscribe is often used when one wants to cancel a service like receiving emails, offers or newsletters by removing his name from the mailing list that he had previously subscribed to. [Tweet this!] Related posts: 8 ways to reduce user unsubcription complaints Why a contact might still be receiving emails even after unsubscription? How to… Continue reading Term of the week : Unsubscribe

Wednesday Marketing Series

8 ways to reduce user unsubcription complaints

In one of my posts, we talked about reasons why a user could be still receiving emails even though he has opted out or has unsubscribed from it. These reasons can help you investigate and debug the issue, if you are caught in one. Facing these situations once in a while is fine. But if… Continue reading 8 ways to reduce user unsubcription complaints

Wednesday Marketing Series

Why a contact might still be receiving emails even after unsubscription?

While working on an email marketing platform, I did face users complaining about receiving emails even though they had unsubscribed from them. It is kind of an emergency situation that affects all the people involved, from senior management to the developers, who leave aside all their work and get down to tracking this user. While… Continue reading Why a contact might still be receiving emails even after unsubscription?

Wednesday Marketing Series

How to create effective unsubscribe pages?

As marketers, you don’t want people to unsubscribe from your emails. And, as good marketers, you have to respect our audience and offer them a simple and easy way to opt-out. They might want to unsubscribe because of multiple reasons, few of which are listed below – They have changed their mind about receiving these emails.… Continue reading How to create effective unsubscribe pages?

Friday "Term of the week" Series

Term of the week : Subscribe

The term Subscribe is often used when one explicitly requests to receive services like emails, offers or newsletters in their inbox. This term is interchangeably used with opt-in. [Tweet this!] For example – You subscribe or opt-in – To receive a newsletter of your interest. To receive notifications when a blogger publishes a new post on a blog.… Continue reading Term of the week : Subscribe