The term Subscribe is often used when one explicitly requests to receive services like emails, offers or newsletters in their inbox. This term is interchangeably used with opt-in. [Tweet this!]

For example – You subscribe or opt-in –

• To receive a newsletter of your interest.
• To receive notifications when a blogger publishes a new post on a blog.
• To receive offers or discount coupons.
• To receive new product launches.

Subscription can either be free or paid. Promotioal updates, discounts and offers and newsletters are generally free, while subscription to the latest trend of subscription boxes like Ipsy, Birchbox, FabFitFun is paid.

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