Friday "Term of the week" Series

Term of the week : Big Data

The term Big Data refers to extremely large data sets that may be analyzed to reveal patterns, trends and human behavior. This large volume of data is collected by tracking user interactions and actions over the web. This data can be structured, semi-structured or unstructured which is one of its advantages over the traditional databases that expect… Continue reading Term of the week : Big Data

Wednesday Marketing Series

5 Real examples of Email Marketing Campaigns – Right from my Inbox

After writing the previous post about the do’s and don’ts of Email Marketing, I looked for some of these emails in my inbox so that I could share with you. These are just a few examples. As a marketer, one must remember that change is constant. One must constantly think of fresh ideas and strategies to… Continue reading 5 Real examples of Email Marketing Campaigns – Right from my Inbox

Tuesday Big Data Series · Wednesday Marketing Series

The Changing Inbox – Responsive Email Design

Responsive Email Design is an approach to design emails which aims to provide optimal viewing and interaction experience i.e. easy reading and navigation with a minimum of resizing, panning, and scrolling, across a wide range of devices (from desktop computer monitors to mobile phones). Image Source Why should you shift to Responsive Email Design? The number of… Continue reading The Changing Inbox – Responsive Email Design