The term Campaign or Email Campaign or Marketing Campaign refers to the activity done in order to promote a business, product or a service [Tweet this!]. An Email Campaign uses Email as the medium to create awareness amongst the audience. The aim of a campaign is to reach large number of potential customers or buyers.… Continue reading Term of the week : Campaign
If you are following Agile or Scrum, you will often hear about User stories. Let’s understand what they are! What are User Stories? User Stories are short and simple description of a feature from an end-user perspective. It is a simplified version of a requirement which describes the type of user, what they want and… Continue reading All about User Stories in a Scrum…
As marketers, you don’t want people to unsubscribe from your emails. And, as good marketers, you have to respect our audience and offer them a simple and easy way to opt-out. They might want to unsubscribe because of multiple reasons, few of which are listed below – They have changed their mind about receiving these emails.… Continue reading How to create effective unsubscribe pages?
HDFS, Hadoop Distributed File System, is a Java-based filesystem for storing large volumes of data in the Hadoop framework. When we are thinking of dealing with enormous amounts of data, the first thing that comes to our mind is where do we store this data and how do we store it. We know that every single bit… Continue reading HDFS and it’s features that make it so awesome!
As an Email Marketer, the things that matter the most are: Target the right users Create effective campaigns Reduce unsubscription and spam complaints Customer Acquisition and retention Monitor and analyze how the email campaign has performed Monitoring and analyzing how the email campaign has performed is as important as the other steps (or maybe much more important!!) because –… Continue reading What goes behind Email Tracking?
The term Call-to-action or CTA refers to a button or a link that encourages the user to perform an action. They are heavily used in websites as well as emails. They are often the only reason why an email is sent and can lead to huge traffic. [Tweet this!] Some of the commonly used examples are… Continue reading Term of the week : Call-to-action
Image Source Every single day of a sprint begins with a quick meeting called as the Daily Standup (or Standup or Daily Scrum) which should ideally last not more than fifteen minutes. It is a meeting held for the developers to discuss and share what they had worked on yesterday, what will be they be… Continue reading The Daily Standup – Do’s and Don’ts
Congratulations! You have successfully launched a campaign. Whether it was your first campaign or not, it’s important that you study the responses and spend some time analyzing how it went. This will help in planning the strategies for the next launch as well as rectifying any mistakes that were made in the previous launch. The… Continue reading 6 must-ask questions to ask after the launch of a campaign
Image Source In this new world of Big Data, you can never fall short of data. Marketers these days have access to more data than ever. They can use this data to learn about their customer and fine tune their marketing to appeal them strongly. Data is collected from every interaction on the web. For instance,… Continue reading Data Storage – Not a challenge anymore
Imagine you walk in a store and see this on the door – What would you do? Push or Pull or both? And what about this? Did you just see your hands to check which one is right and which is left? And this? Now, you really wished you could fly! Didn’t you?! And, this… Continue reading 10 characteristics of a good call-to-action
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