Wednesday Marketing Series

Why a contact might still be receiving emails even after unsubscription?

While working on an email marketing platform, I did face users complaining about receiving emails even though they had unsubscribed from them. It is kind of an emergency situation that affects all the people involved, from senior management to the developers, who leave aside all their work and get down to tracking this user. While… Continue reading Why a contact might still be receiving emails even after unsubscription?

Tuesday Big Data Series

Understanding NameNode and DataNode in HDFS

HDFS has a master/slave architecture and is built-up of basically two kinds of nodes: NameNode (which acts as a Master) and DataNodes (which acts as slaves). NameNode and DataNode are pieces of software that are designed to run on commodity machines which typically run on a GNU/Linux operating system (OS). HDFS is built using Java language,… Continue reading Understanding NameNode and DataNode in HDFS

Monday Technology Series

Hard Bounce Vs. Soft Bounce

In the world of Email Marketing, not all emails make it to the recipient’s mail box. While some reach, few of them fail to make room for themselves. And, it is extremely important that you keep track of the emails that have not been delivered successfully. An email is said to be bounced when it is rejected… Continue reading Hard Bounce Vs. Soft Bounce

Friday "Term of the week" Series

Term of the week : Campaign

The term Campaign or Email Campaign or Marketing Campaign refers to the activity done in order to promote a business, product or a service [Tweet this!]. An Email Campaign uses Email as the medium to create awareness amongst the audience. The aim of a campaign is to reach large number of potential customers or buyers.… Continue reading Term of the week : Campaign

Thursday Management Series

All about User Stories in a Scrum…

If you are following Agile or Scrum, you will often hear about User stories. Let’s understand what they are! What are User Stories? User Stories are short and simple description of a feature from an end-user perspective. It is a simplified version of a requirement which describes the type of user, what they want and… Continue reading All about User Stories in a Scrum…

Wednesday Marketing Series

How to create effective unsubscribe pages?

As marketers, you don’t want people to unsubscribe from your emails. And, as good marketers, you have to respect our audience and offer them a simple and easy way to opt-out. They might want to unsubscribe because of multiple reasons, few of which are listed below – They have changed their mind about receiving these emails.… Continue reading How to create effective unsubscribe pages?

Tuesday Big Data Series

HDFS and it’s features that make it so awesome!

HDFS, Hadoop Distributed File System, is a Java-based filesystem for storing large volumes of data in the Hadoop framework. When we are thinking of dealing with enormous amounts of data, the first thing that comes to our mind is where do we store this data and how do we store it. We know that every single bit… Continue reading HDFS and it’s features that make it so awesome!