So, what has changed in the past few years? The volume of data has increased tremendously. The kind of data we are dealing with has changed. We no longer have the plain-old text format to deal with. We have audio, videos, images, and other complex formats of data that needs to be dealt with. Number of users… Continue reading What is NoSQL?
Real-time Bidding (RTB) refers to the buying and selling of online ad impressions through real-time programmatic auctions. Real-time bidding has buyers who bid on an impression ad. If they win the bid, the buyer’s ad is instantly displayed on the publisher’s site. Suppose, you browse a product, say a bag or maybe a flight ticket and do… Continue reading What is Real-Time Bidding (RTB)?
An Ad Exchange is a platform (a digital one!) for advertisers and publishers to buy and sell advertising space to sell display, video, and mobile ads. It allows buying and selling across multiple ad networks. Publishers can make unsold ad space inventory available for advertisers to bid on — as opposed to traditional one-on-one sales negotiations. This… Continue reading Term of the Week : Ad Exchange
Good leadership demands that as a leader you motivate employees. And, there are certain things that can kill employee motivation and should be avoided. Let us look at some of them below – Micromanaging employees 2. Making false or empty promises Image Source 3. Not considering their suggestions or ideas Image Source 4. Always focussing on their mistakes and… Continue reading 7 things that kill employee motivation
Demand-Side Platform or a DSP, is a software used to purchase advertising. It is used by advertisers to buy ads. It is a system that allows buyers to manage multiple ad exchange and data exchange accounts through one interface. Marketers can manage their bids for the banners/ads and the pricing for the data that they are layering on… Continue reading What is Demand-Side Platform (DSP)?
Apache Spark is another project of Apache that offers parallel data processing and which can work with Hadoop to develop Big Data applications. It is a fast and general engine for large-scale data processing. Let us look at some of the features of Apache Spark one by one – Real Time Processing Unlike Map-Reduce, Spark can handle… Continue reading 5 awesome features of Apache Spark
Data Management Platform (DMP) is a centralized data management platform that – Stores audience and campaign first-party and third-party data Organizes data based on mutilple segments Accurately creates campaign to target audience across ad networks and exchanges Measures campaign performance Using a DMP platform, a marketer or an agency can manage all their advertising activities… Continue reading What is Data Management Platform (DMP)?