In the previous post, we have seen with some examples that how the email market has transitioned from desktop to mobile with the emergence of all sorts of new devices. One has to be on top of the game and be able to provide best user experience to all his customers. Although, it’s tough to cater to… Continue reading Best Practices for Responsive Email Design [INFOGRAPHIC]
The term Big Data refers to extremely large data sets that may be analyzed to reveal patterns, trends and human behavior. This large volume of data is collected by tracking user interactions and actions over the web. This data can be structured, semi-structured or unstructured which is one of its advantages over the traditional databases that expect… Continue reading Term of the week : Big Data
The following terms are often used in a scrum process. Since, these are universal terms and definitions, they have been picked up from wiki. Scrum Team – It comprises of Product owner, scrum master and development team Product Owner – The person responsible for maintaining the product backlog by representing the interests of the stakeholders, and ensuring… Continue reading Scrum Terminologies
How well do you know your audience? Do you have enough data? And, is this data relevant? You have the data, but you are not sure if it will lead to a successful campaign. How can you collect data from users? How can you collect data from users without annoying them? If you are looking… Continue reading 8 ways to collect data for Email Marketing
With the kind of volume and variety of data that is available in the world today, it becomes important that we analyze this data irrespective of its source and format and also decide which of the elements of the data would be helpful in creating an effective marketing solution. Image Source In this age of… Continue reading Endless Data, Endless Opportunities
In the previous post, we talked about how emails have changed over a period of time and become more responsive. It defines how the emails have transitioned from desktop to mobile for various email clients and different screen sizes. It is important that we see examples and learn what is happening in this space. So, here… Continue reading 4 Real examples of Responsive Emails
The term Email Marketing refers to directly marketing a product, service or offer to customers or potential customers using email. It helps to acquire new customers and persuade the existing ones to buy the product/service. It is designed to encourage customer loyalty, build trust and customer relationship. [Tweet this!] Related Posts: Direct Email Marketing: The do’s… Continue reading Term of the week : Email Marketing
A Scrum Master facilitates a Scrum. Now, let us dive a little deeper and understand what this means. Firstly, as the name suggests, he is the Master of the Scrum. That means, he knows everything about the scrum process and how it should be implemented in a project. He ensures that the team follows the agreed Scrum… Continue reading The Role of a Scrum Master in a Scrum
After writing the previous post about the do’s and don’ts of Email Marketing, I looked for some of these emails in my inbox so that I could share with you. These are just a few examples. As a marketer, one must remember that change is constant. One must constantly think of fresh ideas and strategies to… Continue reading 5 Real examples of Email Marketing Campaigns – Right from my Inbox
So, we have all the data collected from various sources like logs from the web, social media sites, user based interaction logs, etc. Marketers (or businesses) want to turn this real and growing data into an opportunity. We want to be able to – Study or analyze this raw data to extract information and gain… Continue reading Parallel Processing, Faster Targeting
MarketEng 